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Hugo boss the task39/3/2023 “Hugo Boss has lost relevance over the past few years, and we are reclaiming our position now. “As a brand, you have to constantly reinvent yourself to stay relevant to customers,” said Grieder. When Daniel Grieder, Hugo Boss’ CEO joined the company last June his first challenge was to make Hugo Boss relevant again. Hugo Boss has been in business since 1924, nearly 100 years, that’s a long time. Think about Sears and how its image has become dated or look at 90-year old Revlon which recently filed for bankruptcy. Maninka fruit (a natural aphrodisiac) ensures this edt that never fails to compel, especially with base notes of delectable rum and passionfruit.One of the key tests of time is how do you stay relevant if your customer base ages over time? This is a dilemma most retailers face as time goes along. Just as popular is Boss The Scent Eau de Toilette, a unique blend of ingredients from South Africa. Exotic woods and alluring spicy notes transmit a purposeful, edgy character while birch leaf and cardamom create further enticing depth. Tonka bean and additive cocoa make it a warm, aromatic favourite!īoss Bottled Night Eau de Toilette is a bestselling fragrance for men. Those who love a warmer woody fragrance might opt instead for The Scent Private Accord For Her Eau de Parfum, a slow-burning fragrance for women. The Boss Ma Vie Pour Femme Eau de Parfum is strong, feminine and independent - just like you! Fresh green notes are given a delicate twist with a bouquet of flowery notes for a floral scent with a difference. Here are a couple we think you’ll love:įavourite Hugo Boss fragrances for women: The Hugo Boss collection is packed with fragrances for women and men, comprising edps, etds, floral scents, musks and more. Which Hugo Boss fragrances could work for you? When choosing a cologne or perfume containing your favourite scent, ensure it’s a top note for maximum impact. Top notes tend to hit the senses first, while base notes are slow burners. Not sure what we mean? Think of it like this: a musk used as top note will be far more noticeable when used as a top note than a base note. When selecting a fragrance for men or women, take note of where perfumes place their different ingredients. If you’re shopping for a bargain, you’re likely to find the best prices when buying edt or cologne. With that in mind, select an eau de toilette if you want a strong, striking fragrance. Up to 15% of edp is made up of pure perfume, compared to 10% in edt and 2-5% in cologne. Perfume itself is the neat essence which is found in its most concentrated form in eau de parfum. These perfume-related terms refer to the strength of the fragrances. Whether you’re searching for a fragrance for men or women, why not browse a perfume shop to find out what tickles your fancy?Īnyone who’s ever entered a chemist or watched a perfume ad (so basically everyone!) will have heard the terms cologne, perfume, eau de parfum (edp) and eau de toilette (edt). Not far behind are oriental, spicy and woody scents. Some of the best-loved types are floral scents, fruity scents and musks. To start narrowing down the perfect fragrance for you, think first about what types of scents you’re most drawn to. That's why we’ve put together the Sephora guide to picking the perfect fragrance: A subtle musky fragrance won't inspire you to dance until dawn, will it? In the same way, cosy characters who love to curl up with a good book probably won’t want an overwhelmingly seductive scent.īottom line? It can all be pretty confusing. If you’re a party animal, you’ll want to choose a scent that’s as vibrant as you are. Then there’s the matter of your personality. Your own unique scent will alter them as soon as they make the transition from the bottle to your skin. Thought fragrances smelt the same on everyone? Nope. Ever found yourself dressing in your favourite colours rather than the ones that actually enhance your colourings? Deciding on a signature cologne or eau de toilette can be a little like that. To find your own signature style, whether it’s related to fashion, makeup or fragrance, requires you to know yourself - something that’s not as simple as it seems! It’s easy to get distracted by what you like rather than what you need. It’s like picking the perfect little black dress or discovering ‘your colours’ and working them into your wardrobe. There’s no denying it - finding your fragrance is a skill.
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